The top five advertisers, in aggregate, spent about $20 million on mobile device keywords to run Google product listing ads from April to June, 2014, per a study released Wednesday. Read the whole story
Some 69% of consumers have ordered food from a mobile device and nearly 90% of all mobile restaurant searches ultimately lead to conversions, but … Read the whole story
Publicis Groupe's VivaKi on Thursday launched a tool to evaluate ad placements through its programmatic media-buying platform, Audience On Demand. The tool, Quality Index, … Read the whole story
The so-called Internet of Things (IoT) has arguably inspired more speculation, hype and privacy hand-wringing than any other tech industry buzzword over the last … Read the whole story
AOL Canada on Wednesday announced that all of its ad inventory, including display, video and mobile, will be available for programmatic buying through AOP … Read the whole story
The Ad Sentiment Index (ASI) dropped to 94.7 Tuesday, down nearly three points from 97.3 at the start of the week, and down sharply … Read the whole story
Something strange is happening to companies. More and more, their business is being conducted in non-physical markets. Businesses used to produce stuff. Now, they … Read the whole story
The influence of mobile on coming holiday sales is starting to be projected as a portion of the more than $900 billion spending expected. … Read the whole story
In 1975, J. Walter Thompson did a study estimating the average consumer was exposed to about 500 brand impressions each day. Today, Nielsen estimates … Read the whole story
You've probably heard this statement before during a marketing planning session... "U.S. Hispanics are brand loyal." Which is then immediately followed up with "That's … Read the whole story
Mobile is officially growing up. Where mobile execs were once relegated to the clich of "trying to get a seat" at the brand marketing … Read the whole story
Yesterday we found out that the worth of Facebook 'likes' is highly questionable, and today the conundrum is whether all that second-screen activity actually … Read the whole story