SearchBlog
Search marketers are shifting from the mindset of asking why they need a content marketing strategy to asking how to implement one -- and how to attribute the content to … Read the whole story
Book deals giving readers an inside look at some of the most influential companies in Silicon Valley have been the norm for years, but … Read the whole story
U.S. brands plan to invest more in search engine marketing in the coming year, but the majority will go toward mobile, per estimates released … Read the whole story
Following the search trend into content marketing, BloomReach Tuesday announced two platforms to help retail merchants and search marketers optimize content based on data … Read the whole story
Given mobile growth since 2012, the Mobile Marketing Association on Tuesday issued a new report updating its "optimal" mobile budget allocation from an average … Read the whole story
YP (formerly YellowPages.com) works to bring local consumer insight to national brands through an offering that analyzes the effectiveness of a national brand spend … Read the whole story
Komli Media, a demand-side platform (DSP) headquartered in Mumbai, India, on Tuesday announced the launch of a new cross-channel CRM (customer relationship management) remarking … Read the whole story
- COMMENTARY
Social network Ello takes a principled stand against advertising and data brokering. The social nets had it coming, after a year of aggressively touting … Read the whole story
- COMMENTARY
As marketers look to extract the most useful insight from their data to enhance targeting and campaign performance, there's an under-leveraged metric that they … Read the whole story
COMMENTARYBeacons are not just for shopping. While much attention is on beaconing at retail, there's great potential in other areas, especially to provide offers … Read the whole story
- COMMENTARY
Apples, honey and racism. Two of them go together. One does not. Need a hint? I'll give you another set of three words: football … Read the whole story
