Marketers know there's a wealth of information available to them through mining the data, especially from smartphones where experts expect to see more than 40% of traffic this holiday season. … Read the whole story
Marketers managing social and search campaigns understand that the same buying patterns do not occur in both media during the same time. Budgets for … Read the whole story
Keywords - the historical currency of SEM - are dying. Google is slowly eliminating keywords in favor of product feeds, spidered results, and audience-driven … Read the whole story
Twitter has filed a lawsuit against the U.S. government, so it can release more information about national security requests. The company wants to publish … Read the whole story
The never-ending stream of holiday forecasts is now flowing, projecting a wide range of insights into the scope of commerce this time around. Depending … Read the whole story
Yahoo is laying off an estimated 400 employees at its offices in Bangalore, India as it consolidates operations there to improve efficiencies. The company … Read the whole story
Last week, many publications predicted that the "holy grail" of digital advertising would soon be within reach. The truth is, the pursuit of advertising's … Read the whole story
In what may be the first significant acquisition of a major content marketing firm by an agency holding company, New York-based CHR Group has … Read the whole story
The problem for news sources is it's impossible for quality content to keep up with the thrusting challenge of cheap fast food, it's expensive, … Read the whole story
Consumer sentiment about advertising rose over three points Monday, with the Ad Sentiment Index closing at 93.2, up from 89.8 on Sunday. Read the whole story
Social media is one of the strongest ways for brands to convey their identity and maintain close communication with consumers. The advent of social … Read the whole story
After launching its Audience Network in April with a limited set of partners for testing, Facebook has opened up the ability to run ads … Read the whole story
The Las Vegas experiment-cum-startup-utopia known as the Downtown Project got more than its share of press last week. It went kaput, depending on whom … Read the whole story
Omnicom Media Group has signed a $200 million per year deal with iHeartMedia, formerly known as Clear Channel Communications, to develop customized media programs … Read the whole story