Weather data integrated into search campaigns has became a factor in the past few years. Search marketers should also consider the colors that women search for in clothing and cosmetics … Read the whole story
Microsoft has plans to build out a third-party ad publisher network, similar to Google AdSense, placing premium high-quality ads on publisher sites supported by … Read the whole story
IAB Canada President Chris Williams asked me a great question last week. We had just finished presenting the results of the new eye tracking … Read the whole story
Bing Ads has developed a way to define and track performance and conversions to meet ad goals. The company announced Universal Event Tracking (UET) … Read the whole story
To execute effective multichannel, multi-screen, multipurpose marketing, you must transform your organization into a proactive machine. Proactive marketing is all about looking ahead and … Read the whole story
Google introduced Wednesday a new email app the company calls Inbox. Designed by the team who built Gmail, the goal is to reduce the … Read the whole story
Beacons are coming to a mom and pop shop near you. But unlike most other beacon implementations, these beacons will not be used to … Read the whole story
SMBs that spend more than $25,000 annually on advertising and promotion plan to allocate 17.4% of their marketing budgets to social media in the … Read the whole story
AppNexus, a large independent ad tech firm that sits as close to the "middle" of the ad tech ecosystem as any other, on Thursday … Read the whole story
Yahoo expects Tumblr to take in more than $100 million in ad revenue -- and achieve positive EBITDA-- next year. The disclosure, from CEO … Read the whole story
All our research suggests that people are spending more and more time on their mobile devices - searching, shopping, communicating, sharing, and gaming. But … Read the whole story
Digital jukebox operator TouchTunes announced another win with the addition of its network to Kinetic's Active Exchange, making its lifestyle venues audiences available for … Read the whole story
Marketers relying on a traditional method for calculating return on investment (ROI) of advertising sources and customers bid blindly on media. The social predictive … Read the whole story
Consumer engagement with big brands across the major social media channels fell precipitously on Tuesday after beginning the week on a high note, according … Read the whole story
Greater transparency is really the theme of the iPad Air 2. The idea is to get the tech out of the way. Critics are … Read the whole story
Citi will become an official sponsor of Yahoo Live and exclusively sponsor a new behind-the-scenes interview series called "Backstagewith Citi." The new program, featured … Read the whole story
Yelp enjoyed strong sales growth in the third quarter, but a weaker-than-expected outlook for the fourth quarter overshadowed its results. Among key metrics, Yelp … Read the whole story
Nielsen N.V.'s third-quarter financial results showed healthy gains due to Arbitron and Harris acquisitions -- and more moderate rises for its core business. Overall … Read the whole story