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Who clicks through more ads on a device running Google's Android or Apple's iOS operating system, women or men? Analyzing more than 1 billion data points in July 2014, AppLovin, … Read the whole story
Popular pirate sites are noticing a dramatic drop in search traffic as a results of anti-piracy measures Google recently updated. The search algorithm, which … Read the whole story
- COMMENTARY
As consumers consult multiple channels along their paths to purchase, their behaviors are also subject to change and even retreat to earlier habits. Shoppers … Read the whole story
Zignal Labs executives have convinced a handful of investors to infuse $10.7 million in their analytics company, which they say makes it easy to … Read the whole story
COMMENTARYHoliday shoppers will be looking for deals. As the pre-holiday shopping surveys roll in, issues around product pricing and deals continue to lead the … Read the whole story
The digital engagement of top brands on major social media platforms dipped slightly on Thursday, but was essentially flat with earlier this week. CBS' … Read the whole story
Despite an unclear mobile strategy and a shifting software industry, Microsoft still managed to post better-than-expected earnings on Thursday. For the quarter ended September … Read the whole story
- COMMENTARY
Lots of folks talk about the importance of multicultural marketing in the U.S., but you don't hear many of them talk (or implement) Hispanic-first … Read the whole story
Programmatic video ad platform TubeMogul this week announced it has integrated comScore's vCE metrics (validated Campaign Essentials) into its ad platform to bring "TV-comparable … Read the whole story
- COMMENTARY
Long before I finished graduate school with an advanced degree in psychology, I believed, as many mental health professionals do, that labeling a person … Read the whole story
The Council for Research Excellence this morning is releasing a comprehensive primer for the advertising and media research community to begin organizing how it … Read the whole story
- COMMENTARY
Long-time readers of this column may recall I run TEDxChristchurch, an annual event which is barreling down on me for next Saturday. I am … Read the whole story
The anonymous social networking app Whisper, which touts itself as the "safest place on the Internet," is facing questions from Capitol Hill about the … Read the whole story
- COMMENTARY
Twitter's launch of Fabric is an interesting move, but before we get carried away, let's call it what it is -- an offer of … Read the whole story
