Keyword domains have traditionally played a major role in influencing search results and search engine ranking. It makes sense that when someone types a specific branded word into a search … Read the whole story
Google's Nest Labs publicly unveils Friday its first pop-up art installation in New York City's Herald Square. The Cube goes on display for three … Read the whole story
Moviegoers buying a Fandango movie ticket to Christopher Nolan's "Interstellar" released by Paramount Pictures will have a chance to win a flight to the … Read the whole story
The shop has adopted a strategic approach that plans unpaid media first, building a broader strategy from there. For many general media agencies, group … Read the whole story
In a significant update to its popular digital magazine app, Flipboard has made it easier to find specific content, and introduced a redesigned smartphone … Read the whole story
"The third quarter got tougher," said WPP CEO Martin Sorrell. "There was a lack of demand," he added, which was attributable at least in … Read the whole story
Advertising is a $300 billion-a-year global industry that's working for nobody -- consumers, media owners, agencies or brands -- yet the softly beating pulse … Read the whole story
A new study suggests that retailers need to battle showrooming with more mobile-aware tactics. Fine. But let's not lose sight of the fact that … Read the whole story
Mobile video advertising spending is trebling as new channels and inventory become available, so expect a Christmas rush followed by a New Year hangover … Read the whole story
It appears the Social Media Insider is not the only one who keeps wondering if there's traction in ad-free social platforms. Imagine my surprise … Read the whole story