SearchBlog
Search marketers craft paid-search ads and optimize organic listings that provide consumers with the answer to questions they seek, but they must take the complete purchase funnel into consideration. While … Read the whole story
Marketers will need to clean up their campaigns this holiday season or risk wasting budgets. The cost for brands to advertise on Google Shopping … Read the whole story
Marketers are far from being prepared when it comes to mobile campaign strategies. Only 17% participating in a Chief Marketing Officer (CMO) Council study … Read the whole story
AppNexus is moving to bolster advertiser confidence in its in-app ad offerings with a new app of its own, allowing publishers to monitor ad … Read the whole story
Despite Tumblr's big plan to bring in over $100 million in ad revenue next year, not everyone sees a bright future for Yahoo's social … Read the whole story
Thanks to the continued success of its automated ads sales business, AOL beat Wall Street's revenue estimates for the third quarter of the year. … Read the whole story
AccuWeather, a digital media company that uses weather forecasting data to target consumers, this week announced it has partnered with data management platform (DMP) … Read the whole story
Facebook is rolling out several services to fight the further spread of Ebola. Chief among them is a new donation feature, which will commandeer … Read the whole story
Consumer sentiment about advertising rose nearly five points Wednesday, with the Ad Sentiment Index closing at 103.2, up from 98.4 on Tuesday. Read the whole story
Nintendo's Digital Engagement Rating increased 204%, driven by the Nintendo Direct Presentation, which was promoted across the official Nintendo Facebook, Twitter, Instagram, YouTube, and … Read the whole story
- COMMENTARY
In last Friday's Online Spin column, Kaila Colbin asks a common question about the noise surrounding the latest digital technologies: Who cares? Kalia rightly … Read the whole story
- COMMENTARY
As we actively seek out teens through digital media, we still have an obligation to keep them safe online. Read the whole story
- COMMENTARY
The best marketing is based on relationships, which can truly encourage behavior and an emotional response in a way that banner ads, coupon offers … Read the whole story
