Search intent can tell us so many things. It can provide insight into future purchases, as well as the characteristics of consumer behavior. University of Kentucky researchers published a paper … Read the whole story
Overall, marketers in the U.S. will spend more than $103 billion on search, display, social media, and email marketing by 2019 -- growing at … Read the whole story
In his strongest statement yet on net neutrality, President Barack Obama on Monday publicly called on the Federal Communications Commission to reclassify broadband service … Read the whole story
The advertising technology space has seen plenty of mergers and acquisitions in 2014, and now one player in the space, MediaMath, is on their … Read the whole story
Eddie Hold, vice president of Connected Intelligence at The NPD Group, tells "Marketing Daily," "Usually, you'd consider these devices to be somewhat niche. In … Read the whole story
Amazon made its first appearance in the top 10 on Friday, 11/7, as a result of the Amazon Echo product launch. Despite a 38% … Read the whole story
While we've spent years becoming sophisticated content producers, we've been beaten to the punch by Google. Google appears to own the entire Internet's content. … Read the whole story
That's according to a new Razorfish report which found that half of Americans will do almost anything to avoid seeing ads. The study covered … Read the whole story
Expanding on a partnership first struck just over one year ago, programmatic video ad platform Videology users can now use LiveRamp, a data on-boarder, … Read the whole story
It seems as if the marketing world has a new slogan. Once upon a time it was "email is dead," but most have come … Read the whole story
For mobile commerce, convenience is king. While convenience may mean different things to different people, it looks like one of the main reasons consumers … Read the whole story
The real currency of digital advertising -- data -- is a blessing and a curse for programmatic traders. It's how marketers can feel differentiated, … Read the whole story
Last night Unilever broke with tradition and instead of advertising one of its brands, showcased its work of offering a platform to inspirational young … Read the whole story
Reached the bottom of some Internet page the other day, and just when I thought I'd come to the end of useful content, there … Read the whole story
According to the latest quarterly research from Futuresource Consulting, consumer demand for wearable technology is rising fast, with Q3 global shipments totaling 12.7 million … Read the whole story