Search engine optimization professionals need to start thinking about how search technology will navigate devices linked into the Internet of Things. It's not easy when for the past 20 years … Read the whole story
Bloomberg has inked an exclusive partnership with adMarketplace to serve targeted text ads from brand advertisers on Bloomberg.com. The exclusive partnership with the search … Read the whole story
YouTube finally announced Wednesday the launch of an ad-free subscription service that allows viewers to watch and listen to music in the background while … Read the whole story
Yahoo on Tuesday announced an agreement to acquire programmatic video advertising platform BrightRoll. The deal -- for $640 million in cash -- will combine … Read the whole story
A DoubleClick for Publishers outage prompted a lack of ads serving across many publisher sites Wednesday morning. Google's ad-serving platform, used by many sites … Read the whole story
Amazon, with little fanfare, recently released Echo, a device using voice command technology to answer questions, play music, and make shopping lists. It's not … Read the whole story
ReadySetEat - a user-friendly recipe finder designed to enable busy consumers to solve the perennial "what to make for dinner" dilemma - includes several … Read the whole story
Chevrolet realized an 879% increase in digital engagement on Veterans day, partly due to online buzz surrounding some hints as to the virtual design … Read the whole story
With many mobile device owners using search as a substitute for Web navigation, mobile search activity is booming, according to figures from Google which … Read the whole story
In the fast-evolving ad tech world, new research on trends, emerging technologies and best practices surfaces every week. I'm taking a look at some … Read the whole story
For decades, car and truck ads have swollen newspapers, screamed from radio stations and transformed local car dealers into TV celebrities. If any single … Read the whole story
Attitudes among marketers towards data-driven marketing are remarkably consistent around much of the world. But there is much less unanimity around to characterize data-driven … Read the whole story
This week brought more research suggesting that mobile will play a bigger role than ever in online holiday shopping this year, rivaling desktop as … Read the whole story
The Federal Trade Commission should stop focusing on how advertisers use data about consumers, the industry trade group Interactive Advertising Bureau says. "It is … Read the whole story