A lack of time and resources will keep marketers from targeting their best customers during this holiday season, per a study released Thursday. Some 69% of marketers in South America … Read the whole story
Nest Labs will launch a series of four television ads Sunday to bring awareness to its products. The TV campaign is the company's first … Read the whole story
Marketers everywhere are looking at their 2015 budgets and asking the same collective question: How am I going to get more customers for less … Read the whole story
Fortune named Google cofounder and CEO Larry Page 2014 Businessperson of the Year, citing his ambitions to change the world and the company's "eye-poppingly … Read the whole story
Many vendors offer typical ad-serving solutions for display, with few options to remedy the disappearing and ever-shifting cookie pool. One solution is to move … Read the whole story
The 9th Circuit Court of Appeals said on Wednesday that will reconsider whether Google must remove the clip "Innocence of Muslims" from YouTube. The … Read the whole story
This week brought more research suggesting that mobile will play a bigger role than ever in online holiday shopping this year, rivaling desktop as … Read the whole story
With Google's recent launch of its Inbox email client (still invite-only at this writing), everyone is rushing to declare what this means for subscribers … Read the whole story
Beacons continue to find their way into more parts of the mobile shopper journey. While they can excel at triggering relevant information to a … Read the whole story
In its first major push into Madison Avenue, Web and mobile browser software developer Mozilla has cut its first deals with big advertisers and … Read the whole story
This time of year is particularly exciting for me as I get to work on my true passion: developing Hispanic digital strategies for our … Read the whole story
With user-generated content so rich and freely available online, straight marketing messages just aren't cutting it like they used to. Marketing must move into … Read the whole story
While much of the television program and ad viewing today meet that criteria, more and more video content is being viewed outside of the … Read the whole story
Most small businesses use analytics to make business decisions, find new customers, and nurture the ones they have, per a recent study by Constant … Read the whole story
Anyone working in sports would say that they are fortunate to do so. We get access to unbelievable experiences, perks and often get the … Read the whole story
Addressing a top concern among a majority of U.S. consumers, Facebook on Thursday debuted a simplified privacy policy. Facebook is making it easier for … Read the whole story
Trying to solve its engagement problem, Twitter is planning to let users share what's happening in their world through native video, and highlight -- … Read the whole story