Some believe the "cracks" in Google's search monopoly are finally beginning to show. The latest was announced Wednesday. The deal makes Yahoo the default search engine for the Mozilla Firefox … Read the whole story
The effort by adMarketplace to displace Google AdSense on publisher sites continues. The New York-based independent marketplace has added one more exclusive publisher relationship … Read the whole story
The door is always open online, making it a little more challenging this year for small businesses to plan and execute search strategies during … Read the whole story
Programmatic technologies have changed the way marketers approach digital advertising, and now the latest alteration is underway: Marketers are shifting from the traditional RFP … Read the whole story
But the number of "maybes" -- those who say they will base their decision to brave the crowds on whether or not they see … Read the whole story
While it often seems as though the entire U.S. has let holiday celebrations slip into October, new data indicates advertisers at least waited until … Read the whole story
This year's round of digital upfront presentations begins April 27, with The New York Times, and ends May 5 with HealthiNation. The six co-founders … Read the whole story
At least as community-building tools, marketers should forget about Facebook and Twitter. That's the crux of a new report from Forrester Research, which suggests … Read the whole story
The release of the N1 tablet drove a 160% increase in Nokia's Digital Engagement Rating. Wal-Mart held onto the top spot, as it continues … Read the whole story
Sentiment about wearable devices continues to improve. Some 17% of iPhone owners in September expressed intent to purchase a wearable device in the next … Read the whole story
Google is hoping to save mobile searchers a lot of wasted time and frustration by highlighting "mobile-friendly" sites in its search results -- meaning … Read the whole story
A few weeks ago, Amazon announced its latest product, Echo, a smart-speaker that's controlled through voice recognition. Simply say the wake word (not to … Read the whole story
Here's the scoop. With mobile's ever-increasing influence on the shopping experience, there are three vital questions consumers care about when they're searching for products … Read the whole story
While mobile has changed how people shop, it doesn't mean retailers have kept up with the transformation. And shoppers aren't stopping there, with ever … Read the whole story
Yes, I'm belatedly jumping on the #AlexfromTarget bandwagon, but it's in service of a greater truth that I'm trying to illustrate. Last column, I … Read the whole story
Mobile advertising has a content problem on its hands -- how can engagement, data, and creative all correlate with one another? A consumer's ability … Read the whole story