Google said Thursday it will update its partner program to combine its existing programs for Apps, Chrome, Cloud Platform, Maps and Search. The move is intended to better sell and … Read the whole story
Mobile continues to redefine how consumers interact with content and make purchases from their handheld devices. In fact, MarketLive estimates that revenue from retail … Read the whole story
As marketers become more aware that Web site visitors never see many of the ads served on publisher sites, verifying that someone actually saw … Read the whole story
Called Search-As-Signal, the tool -- which will be incorporated with Mindshare's The Loop real-time marketing process -- will help brands track fast emerging trends, … Read the whole story
With an emphasis on enabling technology, the new plan centers on consulting, creating, integrating, distributing and analyzing. "The value equation is changing," said Maurice … Read the whole story
A surge in foreign acquisitions of U.S. entertainment and media companies -- as well as U.S.-based companies acquiring overseas companies -- has been seen … Read the whole story
It seems like December is the time of the year that many people make predictions about the year to come. While I have my … Read the whole story
With so few people clicking on ads, and many of those clicks coming from click fraud bots, viewability has become crucial. Although a brand's … Read the whole story
Reimagination happens when we forget all known constraints and start anew. It's not an improvement or a redesign -- it's literally blowing it all … Read the whole story
So with the launching of Facebook at Work, Facebook wants to become your professional networking platform of choice, does it? Well, speaking as a … Read the whole story
While many shoppers aren't using their phones in stores to help them decide what to buy, most of those who do would rather turn … Read the whole story