When an app learns from doing, we call it artificial intelligence or machine learning. In 2014, the industry began to see this intelligence in predictive analysis, and in 2015, we … Read the whole story
U.S. retail marketers spent 43% more on programmatic display media buys during the Thanksgiving holiday weekend, compared with the prior year. Conversions rose 58% … Read the whole story
Just when you thought the hype couldn't get any louder, the buzz on native advertising continues to grow. In the past few weeks, several … Read the whole story
Interactive video has become a building block for content. Kate Spade has began rolling out its interactive holiday Shop the Video ad starring Anna … Read the whole story
Americans use the Internet to find health information, but not all information is considered reliable. Researchers Michael Paul, Ryen White and Eric Horvitz believe … Read the whole story
Marketing, especially the frequently cutthroat world of retail, has always been a competitive business. But a new form of cooperation is emerging between retailers … Read the whole story
Despite the proliferation of behavioral, video, native, and other new online advertising categories, paid-search marketing still gets the lion's share of digital ad dollars. … Read the whole story
Adding to its mobile measurement offerings, Twitter just launched Answers -- a free mobile tracking tool -- to keep tabs on promoted and organic … Read the whole story
Did you know that 71% of modern mothers work outside the home? And we are in the midst of the rise of the Latina … Read the whole story
Pizza Hut tracked an increase over 2,000% as a result of its efforts to build its Facebook community. The national pizza chain had attracted … Read the whole story
Mobile ad budgets to triple over the next three years to make up half of all ad spend, or around $20 billion. That means … Read the whole story
I consider Generation Z the "insider trading" of what's trending. They create the trends. They create the movements. They care about what's going on … Read the whole story