Microsoft recently launched Bing Pulse to provide real-time sentiment analysis at live events, but how can brands use the technology in advertising campaigns? While traditional "sponsored by" campaigns seem a … Read the whole story
The time consumers spend on a Web site does not always determine their order value at checkout -- but it will translate into a … Read the whole story
Email marketers are making more sophisticated use of data to anticipate their recipients' next move. Probabilistic modeling is telling brands when that email reader … Read the whole story
On the heels of this week's big agency forecast updates, ad market tracker and aggregator eMarketer released a new interactive guide to the global … Read the whole story
Most marketers know that big data contains valuable information that, when used properly, can transform their marketing. The problem is that these large data … Read the whole story
With user-generated content exploding, especially a prosumer market of high-quality video programming, a new platform is launching today to give those creators control -- … Read the whole story
The ability of big data to help improve targeting, cost efficiency, and relevancy -- to name just a few elements -- has been growing … Read the whole story
In line with other downward global ad estimates, London-based ad service/publishing company Warc, says global advertising spend will increase by 4.8% in 2015. The … Read the whole story
Despite a recent study from Google noting that 56.1% of all impressions served on its display platforms (including Google and DoubleClick) are not viewable, … Read the whole story
Just a few days after Google revealed that just over half of digital advertisements are not viewable, The Drum has put together a round-robin … Read the whole story
Attribution helps marketers gauge the effectiveness of marketing activities across channels. And from my experience, I've seen attribution tie the cost of specific marketing … Read the whole story
According to a study by Adroit Digital to gain insight into how Hispanics shop online and respond to online advertising efforts, advertisers can evolve … Read the whole story