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AdWords, Kenshoo, and Marin Software received top honors in G2 Crowd's first search advertising solutions ranking based on ratings and reviews. Others in the cateogory include Ravin Tools, DoubleClick, Yahoo … Read the whole story
Google will roll out during the next few days the latest version of Google Translate, running on its Android and Apple's iOS operating systems. … Read the whole story
Apsalar has partnered with Adaptiv.io to build out a cross-channel and cross-platform data automation system through its mobile measurement and intelligence platform. The deal … Read the whole story
The publisher of the online entertainment site SuperCrayCray.com has sued Google for allegedly failing to pay more than half a million dollars in ad … Read the whole story
Eyeview's new Dynamic Geo-Fencing, announced today, defines trade areas based on the population density, so an advertiser trying to reach customers in a suburban … Read the whole story
Netflix topped the chart as it approaches the release of House of Cards season 3. Kevin Spacy's Golden Globe award on Sunday also stirred … Read the whole story
Hoping to hatch the next great app, Twitter is taking "Fabric" on the road. Since it debuted last October, the developer platform has provided … Read the whole story
Even with some slowdown in TV advertising, TV's biggest TV event, the Super Bowl, is estimated to rise again this year in total revenues … Read the whole story
Facebook officially moved into the workplace on Wednesday with the launch of a Facebook at Work mobile app, and desktop extension. Still in beta, … Read the whole story
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For those of you who didn't know, in addition to being a rambunctious rapper, I'm a catchphrase connoisseur, an argot aficionado, a jargon junkie, … Read the whole story
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Google was built under the PC era and will struggle to be dominant as mobile use takes over. Already Google's 90% penetration on the … Read the whole story
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Conventional wisdom holds that mobile apps are more popular than the mobile Web, but they actually overlap and share audience far more than you … Read the whole story
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Two of the hottest issues in digital measurement right now are viewability and non-human traffic (NHT), which includes but is not limited to fraud. … Read the whole story
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Psychologists say they demonstrated how Facebook Likes can help a third party assess critical aspects of a subject's personality even more accurately than a … Read the whole story
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Nielsen analyzed 42 fall 2014 show premieres and discovered that Twitter activity around an upcoming new show was a more reliable predictor of initial … Read the whole story
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The adoption of native advertising has continued to increase rapidly. Based on our tracking of this segment from June 2014 on, we found a … Read the whole story
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As video continues on its rapid growth path, marketers will surely continue to look for ways to understand viewers' video ad consumption habits. That … Read the whole story
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Although some recent surveys have shown that social media's contribution to e-commerce remains small, it's still growing fast in relative terms. That's according to … Read the whole story
