SearchBlog
Return on investment rose as revenue outpaced the rise in spend by brand advertisers across the Americas on Google and the Yahoo-Bing Network. The results -- released in a recent … Read the whole story
Lending Club, the peer-to-peer network connecting borrowers with lenders, has formed a funding pilot program with Google to support eligible Google partners. The loans … Read the whole story
- COMMENTARY
Can search engines help find customers? Traditionally, probably not. At best, search engines are brute force tools, often making users type in highly sophisticated … Read the whole story
Mobile conversions make up only about 30% of all search conversions, although mobile marketing and the metrics to quantify campaigns are finally reaching parity … Read the whole story
- COMMENTARY
More than half -- 59% -- of American women made New Year's Resolution this year, according to a study from Influence Central that examines … Read the whole story
After a challenging 2014, Microsoft is vowing to pick up its ad game over the next 12 months. Among other efforts, ad executives at … Read the whole story
- COMMENTARY
Documents hacked last year from Sony's computer network revealed that the entertainment industry was trying to convince state law enforcement authorities, including Mississippi Attorney … Read the whole story
President Obama today called for an end to state laws that prevent municipalities from building their own broadband networks. "High speed broadband is not … Read the whole story
COMMENTARYThe different ways beacons are used continues to evolve. There is active beaconing, passive beaconing and now requested beaconing. One of the first and … Read the whole story
The hotel chain Marriott said this week that it will no longer prevent guests from creating WiFi hot spots with smartphones or other personal … Read the whole story
COMMENTARYIf "programmatic" is the father and umbrella term under which real-time bidding, programmatic direct and other terms live, then "data-driven marketing" is the grandfather. … Read the whole story
AKQA, a digital agency based in San Francisco, this week announced it has received a seat on Google's DoubleClick Ad Exchange (AdX). AKQA asserts … Read the whole story
Nescafe tracked an 8,162% increase in digital engagement as a result of a massive single-day growth in its Facebook fan base. Nescafe now has … Read the whole story
