The reaction to President Barack Obama's State of the Union address remains mixed. While the Entertainment Software Association applauded the inclusion of cybersecurity and … Read the whole story

Consumer product goods companies and retailers have an interesting opportunity to cross-sell products online. While baby-related items like wipes and diapers typically are shipped … Read the whole story

Game time lets brands capitalize on product-related search terms in the weeks and days leading up to the Super Bowl. Some 70% of game-related … Read the whole story

Dependency on cloud computing, outsourcing requirements and interconnected devices will eventually force the advertising industry to follow comprehensive security controls and practices to reduce … Read the whole story

Google recently agreed to refund at least $19 million in order to settle "family fraud" charges that it unfairly billed parents for their children's … Read the whole story

Smaato, a mobile ad exchange and supply-side platform (SSP), on Wednesday announced it has rounded out its offerings with the launch of Smaato Publisher … Read the whole story

"Customer expectations continue to rise, and companies have not been able to keep up," Robert Wollan, senior managing director at Accenture Strategy, tells "Marketing … Read the whole story

McDonald's tracked a 198% increase in digital engagement thanks to its "Our Food. Your Questions" campaign. Fans flocked to the latest video explaining how … Read the whole story