Marketers have a love/hate relationship with Facebook. Some search marketers say the social media site doesn't provide the return on investment, while others can't live without it. Numbers released this … Read the whole story
Google Chairman Eric Schmidt said during the panel "The Future of the Digital Economy" at the World Economic Forum that "the Internet will disappear," … Read the whole story
Sometimes the best way to grow your audience is to realize they hate you -- and show through your branding that you're exactly the … Read the whole story
Microsoft announced Friday the acquisition of Revolution Analytics,which builds on and contributes to the R programming language for statistical computing and predictive analytics. This … Read the whole story
Nearly 16 years ago, when I was covering ad-tech for an advertising trade publication, I interviewed my 7-year-old niece, Micaela, for an article about … Read the whole story
The International Anti-Counterfeiting Coalition this week asked a federal judge to deny Google's request for an injunction that would prohibit Mississippi Attorney General Jim … Read the whole story
I'm a die-hard Virgin America fan. I feel relegated to travel only to places where they fly. (It's basically just the edges of the … Read the whole story
Advertisers trying to chase consumers across multiple devices got a little help Thursday with the launch of a new cross-device ad retargeting service by … Read the whole story
"Given all the factors that can impact people's willingness to travel, especially overseas, travel marketers need to recognize that their customers will be harder … Read the whole story
Microsoft held onto its #1 spot, increasing digital engagement by 46% as more fans flocked to content about the HoloLens. Read the whole story
Over two-thirds of mobile app developers (69%) make at least a portion of their inventory available for programmatic buying. Nearly half (46%) sell up … Read the whole story
Ahead of the big game on February 1, Facebook is doing everything possible to suck up Super Bowl ad dollars. Outnumbering the 115 million … Read the whole story
It's common knowledge that Pinterest users are mostly women, and it's conventional wisdom that the social network "needs" to get more male users. "The … Read the whole story
Snapchat is the latest, and maybe the most surprising, to announce it will begin what might be called Snapchat Discover, a new publishing stream. … Read the whole story