Companies frequently work with bad data, although 95% feel compelled to turn the numbers into insights. It's not just data for paid-search campaigns, but email, display, social and video. The … Read the whole story
Google reported Q4 2014 earnings Thursday. Its overall search business held its own in the quarter, all except clicks related to ads on non-Google … Read the whole story
Brands that don't make search a key tactic of their Super Bowl advertising strategy miss out on millions of impressions. Last year YouTube had … Read the whole story
YouTube plans to make the Super Bowl halftime show the ultimate in entertainment and advertising by leveraging stars, personalities and more than 115 Super … Read the whole story
We humans will wear almost anything as jewelry, but we're much more conservative when it comes to our faces. We don't want to put … Read the whole story
Dentsu Aegis Network has promoted Rob Horler to the newly created post of U.S. CEO from CEO of Dentsu Northern Europe. The company said … Read the whole story
Smartphones and tablets contributed nearly half (42%) of all organic search activity that ended in a visit to a retail site in the fourth … Read the whole story
Nearly all (90%) of marketers believe individualized marketing is the future, moving "beyond segmentation to true one-to-one personalization in a real-time context," per a … Read the whole story
When it comes to the Super Bowl, even if millions have seen ads leaked and teased ahead of time, many more millions can resist … Read the whole story
Tumblr on Thursday announced support for long-form content and mobile messaging, among other changes. While pictures and video are driving social media trends at … Read the whole story
In a last-minute buy, Lexus ads featuring scale-model remote control cars will run in the third quarter of Super Bowl. The spot is also … Read the whole story