A 30-second TV spot during the Super Bowl will cost brands about $4.5 million. While many people watch the big game, the ads alone are not as effective as many … Read the whole story
A new search engine developed at Helsinki Institute for Information Technology (HIIT) focuses on interactive intent modeling -- an approach the researchers believe predicts … Read the whole story
In its second edition of the "Global Seller Trust Index" -- and the first of 2015 -- analytics platform Pixalate has deemed the Google … Read the whole story
HookLogic has appointed a new chief technology officer. Fran Ryan ran DoubleClick's global engineering team as Google's top technologist in New York. Now he … Read the whole story
Facebook will begin testing a new service that uses mobile beacons to push information about businesses and attractions to Facebook users in the area, … Read the whole story
Facebook is testing a new service that pops place-based information right into users' News Feed. If users choose to view a particular place tip, … Read the whole story
More smartphone owners prefer mobile websites over apps for shopping. And the number of those choosing sites over apps is increasing, based on a … Read the whole story
The consumer goods giant conducted a separate review for SEO and SEM efforts across its global footprint, which it wrapped just prior to confirming … Read the whole story
Mobile ecommerce is growing fast, and that is obviously good news for retailers -- but as always, you take the good with the bad. … Read the whole story
Mercedes-Benz, Kia, Hyundai, Chrysler, and Nissan were in the Super Bowl. There were other automakers, however, that were activating against the game, but doing … Read the whole story
The Digital Engagement Index reached a record high as a result of the buzz surrounding Super Bowl spots. Budweiser currently leads the pack thanks … Read the whole story
In a bid to sync Super Bowl ads with digital content, Netmining, an audience targeting firm, has partnered with TVTY, a French-based ad platform. … Read the whole story
Finally, a pay TV provider who gets it. Dish Network is offering up a more honest approach to TV advertising: fast-forward through the TV … Read the whole story