Home buyers are going mobile, pushing up revenue for companies like Zillow. During the company's Q4 2014 earnings, the company reported that visits to Zillow via a mobile device rose … Read the whole story
As marketing departments increase revenue-generating strategies to become a profit center, marketers must invest more of their budgets in customer relationships. More than 80% … Read the whole story
It's been a long time coming, but the fight among Google, Yahoo and Bing is worth discussing. Yahoo is making an effort -- and … Read the whole story
A Unilever test in Sweden recently showed how beacon technology can be used to tag and then retarget consumers based on their real-world movements. … Read the whole story
The FTC is asking a federal judge to uphold the agency's authority to bring an enforcement action against AT&T for allegedly slowing down the … Read the whole story
Well, I suppose I've lost. Despite years of crusading -- in print and onstage and even before a major, major government agency -- I … Read the whole story
The campaign was developed by FireStation, the in-house ad agency of Stewart and Lynda Resnick's Roll Global holding company, which acquired Fiji Water in … Read the whole story
Consumers continue to use their smartphones to shop, even if they don't make the final purchase on their mobile device. In retail, mobile may … Read the whole story
There's an app for thai stick! After being totally uptight and not cool about the whole thing, Apple has finally relented and lifted its … Read the whole story
So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the … Read the whole story
Anything for the cause? President Obama pushed the boundaries of what silly things politicians will do for approval last week but his BuzzFeed video, … Read the whole story
Scripps Networks Interactive -- home of Food Networks and HGTV -- witnessed advertising revenues slowing in the fourth quarter of 2014. Affiliate fees outpaced … Read the whole story
Historical trends for prime-time TV upfront spending continue to ebb. Media Dynamics, a media consulting company, says the growth of prime-time TV upfront revenue … Read the whole story
The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of … Read the whole story
Nielsen says potential new media measurement competitors are just offering a small piece of the bigger media picture. Nielsen revenues grew 1.2% to $1.63 … Read the whole story