Apple ran the advertisement "Make A Film With iPad" during the Oscars Sunday, highlighting fifteen students from the Los Angeles County High School for the Arts shooting, editing, coloring and … Read the whole story
Google announced a deal Monday to acquire technology and intellectual property from mobile payments service Softcard that will integrate into its Wallet service. The … Read the whole story
It's been two months since the Wall Street Journal reported that Google has been considering a "Buy Now" button on Google Shopping. The rumored … Read the whole story
Qualia, which focuses on consumer intent targeting in real-time, will announce Monday a partnership with BlueCava that integrates more data to analyze changes in … Read the whole story
Almost half (40%) of mobile devices users around the world use them to compare prices while they're in stores, according to a new global … Read the whole story
Apple said Monday it would spend about $1.92 billion (EUR1.7 billion) to build and operate two data centers in Europe, each completely powered by … Read the whole story
We all know that Millennials are a crucial group being courted by CPG marketers. A Google search will yield countless articles on how Millennials … Read the whole story
Although TV advertising revenue remains weak, the U.S. advertising market recorded overall gains for January -- up 5%, largely thanks to still-surging digital ad … Read the whole story
The Diffusion Group's Joel Espelien says the explosion of content, on TV and online, might result in a weird disconnect: How soon before new … Read the whole story
People love to predict things online, and in general, apparently for the joy of being publicly proven wrong. The Academy Awards are no exception, … Read the whole story
Another magazine publisher is bolstering its in-house native advertising creative capabilities, with "Billboard" and "The Hollywood Reporter" unveiling Adapt Studios, a branded content division … Read the whole story
While "Birdman" won all the little gold men, on Sunday night, it wasn't the Oscars' only star. On social media, Coldwell Banker stole the … Read the whole story
The 2015 Oscars broadcast drove a 308% increase in ABC's digital engagement. As a result, ABC moved from 55th place to 8th on the … Read the whole story