The first rule of search engine marketing is never say never. Indeed, many company executives do -- but Darren Clark, CTO at YP.com, isn't one of them. On Tuesday he … Read the whole story
What if searchers could tell fact from fiction on the Internet? A team of computer scientists at Google has proposed a way to rank … Read the whole story
SEM superstars are in great demand these days, and likely will continue to be for several years to come. That said, tying your horse … Read the whole story
Omnicom Media Group has entered into an upfront agreement with National CineMedia to bring Omnicom client brands to movie patrons across NCM's network. The … Read the whole story
Talk about timing. I set out to write this column before the article "Marketers Question Quality of Ad Targeting Data Providers" appeared in the … Read the whole story
The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent … Read the whole story
Siding with Google, a federal judge has temporarily prohibited Mississippi Attorney General Jim Hood from following enforcing a subpoena for "millions" of documents relating … Read the whole story
Twenty years ago, if you wanted a marketing piece to look good, you had to go to a professional graphics service to get it … Read the whole story
HTC launched three new products at the 2015 Mobile World Congress, including smartphone HTC One M9, fitness tracker Grip and virtual reality experience Vive. … Read the whole story
With the Mobile World Congress in full swing in Barcelona, there has been a lot of proselytizing about the enormous benefits the spread of … Read the whole story
Video and broader digital distribution are great ways to engage new audiences. On a mission to do just that, Twitter this week is rolling … Read the whole story
The satisfaction of clients, the happiness of the team, and the innovative work that inspires both your client and your agency team helps to … Read the whole story
adMarketplace hired Julie Greenhouse as senior vice president of advertiser sales and services. Read the whole story