RadPad on Wednesday will release a feature in its mobile app that allows renters to split the rent among roommates and pay electronically through the application. On the roadmap scheduled … Read the whole story
Kenshoo and Marin are separately forcing brands to rethink how to use advertising and media. Each company this week independently announced the creation of … Read the whole story
Alibaba announced Wednesday it will be launching a new data center in Silicon Valley, with the intention of taking a piece of the U.S. … Read the whole story
New empirical research revealed Tuesday by a mix of respected industry experts made the case that marketers need to shift from a decades-old practice … Read the whole story
More ads or deals are coming to mobile mall shoppers, courtesy of the mall's WiFi. Following an introduction in a shopping center chain last … Read the whole story
"All of us have multiple identities, and multiple goals that come with them," says Duke University Marketing Professor Jordan Etkin. New research explores the … Read the whole story
Beacons and wearables have undoubtedly been overhyped, and so are being revised at Mobile World Congress in Barcelona. However, could it just be that … Read the whole story
In a move that sends a powerful signal about the future of data-based audience targeting, Nielsen this morning announced a deal to acquire eXelate, … Read the whole story
More people are using mobile devices to access the Internet, but this doesn't mean desktop is in decline. In fact, desktop Internet usage continues … Read the whole story
Vistar Media, which operates a cross-channel system for advertising via mobile and out-of-home, announced a partnership with Instantly to measure the effectiveness of out-of-home … Read the whole story