Apple launched a worldwide ad blitz this week it calls "Shot on iPhone 6," featuring favorite images and videos. The company will turn over … Read the whole story

Salesforce moves into predictive analytics Thursday, releasing Marketing Cloud Predictive Decisions as part of its cloud offering. The Marketing Cloud integrates CRM and marketing … Read the whole story

Google confirmed earlier reports with the launch Thursday of the Google Compare for Auto Insurance comparison-shopping tool that allows consumers to compare rates from … Read the whole story

Real Harley-Davidson riders doing donuts and wheelies, jumps, ice racing, and dirt racing are the stars of a new campaign by Harley that includes … Read the whole story

Johnnie Walker's premier Blue Label blend has unveiled a prototype "smart bottle" that enables the brand to, among other things, send targeted, personalized marketing … Read the whole story

TV advertising company Simulmedia will offer "guarantees" to marketers for audience-targeted TV commercials, which it says will produce better business outcomes than traditional buys. … Read the whole story

When it comes to advertising technology, you can't get much trendier than combining programmatic, mobile and native advertising platforms. That's what Rubicon Project and … Read the whole story

Four Senate Democrats have re-introduced a bill that would enable consumers to wield control over how information about them is used by data brokers. … Read the whole story