Alternative perspectives spark creativity. Start thinking about better ways to use search engine marketing in ways other than simply directing people to the landing page, through the mobile app, and … Read the whole story
Lack of workforce diversity has become a hot topic among Silicon Valley companies. Many rally for more women in the workforce, but during a … Read the whole story
When it comes to search algorithm changes, Google has gone from making official announcements to a "this is something we do every day so … Read the whole story
Merkle has appointed Adam Lavelle to the position of chief growth officer, responsible for expanding its digital services business. It's a bit of an … Read the whole story
Lambasting younger generations seems to be an American pastime -- but in the words of The Who (a pioneering British rock band, for our … Read the whole story
A Mobile Marketing Association study shows that allocating more of a brand's overall campaign, which means cannibalizing other media buys, and allocating it to … Read the whole story
Web users have curtailed their use of social networking services, apps, email and even search engines as a result of former National Security Agency … Read the whole story
Siding against Spokeo.com, the Justice Department tells the Supreme Court that consumers have the right to sue over inaccurate information on the site. Spokeo … Read the whole story
As content becomes a go-to media strategy I'm wondering whether we can consider close readings as a media strategy as well. Can close readings … Read the whole story
Crown Media Family Networks is getting into the production business. The parent of Hallmark Channel and Hallmark Movies & Mysteries is launching Crown Media … Read the whole story
In part 1 of this series, we looked at big data and how it is the focus of much content in business and marketing … Read the whole story
The focus on certain mobile commerce technologies sometimes can be used in totally different ways from which they were initially intended. For example, NFC … Read the whole story
Lego has maintained a daily spot on the digital engagement leaderboard since Feb 4. The brand currently ranks 2nd, with the majority of engagement … Read the whole story
Attention, campaign managers and principals. Permit me to clue you into something your digital people already know well but that you may be discounting … Read the whole story
I'm always surprised when I attend this kind of festival or event in the U.S.; I have the same feeling, the same perception: Everything … Read the whole story
Contrary to a popular notion in some digital ad circles today, intrusive ads can be highly effective. The proviso is that they be done … Read the whole story