BIA/Kelsey estimates mobile searches lead to 72 billion annual calls via mobile devices. The age groups--Millennials and Generation X--tend to trend higher. Two services--financial and insurance--rely heavily on inbound phone … Read the whole story
TV measurement continues to rapidly change, but traditional gross ratings points that rely on Nielsen viewers are small enough to create problems for networks … Read the whole story
Epson recently signed a deal with Mercedes' AMG Petronas racing team to develop a tour for their museum showcasing Formula One cars. The virtual … Read the whole story
Four out of five women in the U.S. wear makeup and interact with their favorite brand products about 20 minutes daily, not including research. … Read the whole story
One-to-one marketing isn't a new idea, but until now the technology didn't exist. Adidas takes a step into this world by integrating near-field communications … Read the whole story
Media company Cision reported Monday the acquisition of Viralheat, a social tool provider, for an undisclosed sum. The deal helps Cision build out its … Read the whole story
Syndicated research will not be with us for long. And big data is well poised to replace it. Read the whole story
Further embedding itself into consumers' mobile lives, Facebook appears to be preparing an app for screening and blocking phone calls. The experimental program complements … Read the whole story
Twitter is partnering with Foursquare to expand its location-based efforts. The microblogging giant believes that Foursquare can help it surface more geographically relevant information … Read the whole story
The development of a Viewable Impression standard represents a key interim step on the road to the goal of establishing an audience-based digital measurement … Read the whole story
Programmatic audience exchange OpenX today unveiled a more aggressive method of tracking the quality of online audience impressions sold through its exchange, taking the … Read the whole story
I believe native advertising is the best thing to happen to digital advertising since GM O'Connell's agency, Modem Media created the first banner ad … Read the whole story
"We had been bantering about the idea that there are moments in history where you see some event live on TV," Valerie Vargas, VP … Read the whole story
After reaching an all time low on Friday, the Digital Engagement Index bounced back over the weekend. A 482% increase was driven by strong … Read the whole story