Health care marketers are missing an opportunity to connect through search engines--Bing, Google and Yahoo--with local residents and visitors looking for services. Industry marketers will spend more than $10.7 billion … Read the whole story
Google revealed Tuesday that Morgan Stanley CFO Ruth Porat will take on the role of CFO for the Mountain View, Calif., company. The announcements … Read the whole story
We talk about how change is impacting the core mechanics of how we do our jobs, upending our long-cherished metrics and data sets and … Read the whole story
Four out of five women in the U.S. wear makeup and interact with their favorite brand products about 20 minutes daily, not including research. … Read the whole story
This measurement scenario gets trickier when retargeting comes into play. While retargeting sounds like a winning strategy, there are certainly challenges associated with it. … Read the whole story
Mississippi Attorney General Jim Hood has appealed an injunction that temporarily prohibits him from demanding information from Google related to copyright infringement by outside … Read the whole story
The revelations of widespread government surveillance by NSA contractor Edward Snowden may have dominated public discussion, but they didn't have much impact on how … Read the whole story
The so-called "programmatic direct" marketplace is disrupting relationships between agencies and publishers right now, but that's a necessary step to get to a smoother … Read the whole story
David Carr was on the money about Facebook's plans to host content from major news organizations directly on its own platform. Carr's reportage from … Read the whole story
Programmatic Insider Summit "Branding" panel moderator Chris Wexler kicked the opening off on a pretty fundamental note. "What is branding," the Senior Vice President-Director … Read the whole story
That was quick. It seems like only yesterday (OK, it was a few years ago) that everybody kept predicting "mobile is about to take … Read the whole story
A panelist at the Content Council's conference summed up the importance of content marketing, particularly on video-rich social media channels -- saying that the … Read the whole story
Following Facebook's lead, Twitter is testing auto-play video ads among consumers with iPhones and other iOS-supported devices. For the time being, select Twitter users … Read the whole story
Trying to steer more ad dollars in its direction, Facebook this week is rolling out a new educational program for agencies and brands. The … Read the whole story