Google has been pushing local businesses for years to ensure that their Web site, hours and address serve up in local search results. The company on Wednesday introduced a program … Read the whole story
Google takes the No. 2 position in digital display advertising revenue behind Facebook, with its share of the U.S. market dipping from 13.7% in … Read the whole story
Targeting by location alone does not negate the need for audience targeting. Advertisers who are too focused on location may overlook the most basic … Read the whole story
Google's little gold stars that show how consumers rate products will now appear in the United Kingdom, France and Germany. The rating system initially … Read the whole story
Brands and their agencies still have some distance to go on getting their menu plan in place for cross-screen video advertising. We all know … Read the whole story
Earlier this year Google announced ambitions to make "smart" contact lenses. This week the U.S. Patent & Trademark Office granted the Mountain View, Calif. … Read the whole story
"'Curiouser and curiouser,' Cried Alice." Get ready to go down the rabbit hole and through the looking glass: Facebook is testing "spherical videos," which … Read the whole story
In a rare move, Federal Trade Commission Chairwoman Edith Ramirez, joined by Commissioners Julie Brill and Maureen Ohlhausen, issued a public statement defending the … Read the whole story
March Madness is well underway, and while sales and stock prices soar for businesses like Buffalo Wild Wings, Domino's Pizza, and other companies traditionally … Read the whole story
A study from Accenture, which measures the gap between customer expectations and retailers' offerings, reports that just 42% of shoppers find it easy to … Read the whole story
Now that many more use online content services, getting it fast, without buffering, is a more major goal and challenge. A new report from … Read the whole story
ESPN Research announced the results of a "Valuing Video" study from the ESPN Lab at the 4A's Transformation conference. The study explores the impact … Read the whole story
Just weeks after confirming the acquisition of Periscope, Twitter has relaunched the live-streaming app under its little blue wings. The new app lets users … Read the whole story
With Rocky Road joining the lineup of flavors this year, the recent promotion of Dunkin' Donuts ice cream flavored coffees has intrigued consumers. Their … Read the whole story