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For the layperson like me when it comes to basketball, Sweet Sixteen refers to the last sixteen teams remaining in the National Collegiate Athletic Association tournament when speaking about the … Read the whole story
Google has published results from its Preferred Upfront offering for YouTube advertisers, highlighting mobile's contribution to the growth of video. Last fall, when the … Read the whole story
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Separate news from Google, Facebook and Salesforce.com this week highlight different approaches to advertising on different media. While the focus for television advertising will … Read the whole story
Google and Johnson & Johnson will team up to develop an advanced, robot-assisted surgery platform, and both companies will contribute intellectual property and expertise. … Read the whole story
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Facebook, the most power platform for branded content, is about to get a whole lot more powerful. At its F8 developers forum this week, … Read the whole story
A group of pay-per-click marketers want to revive a class-action alleging that Facebook charged them for invalid clicks, according to recent court papers. Late … Read the whole story
COMMENTARYWhen it comes to improving a consumer's shopping experience, it's not only mobile that retailers need to worry about. Besides there being somewhat of … Read the whole story
TV Everywhere efforts are forecast to make stronger gains in terms of usage this year-- although growing too slowly for some TV executives. "Active … Read the whole story
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The email marketing industry has been fascinated with the innovations happening in the inbox over the past couple years, and especially those being led … Read the whole story
Seventy-three percent of Millennials said that they believe they are savvier car buyers than their parents. More than half the respondents also said they … Read the whole story
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The last few years have brought plenty of examples of social media helping ordinary people communicate despite government repression -- and now at least … Read the whole story
Continuing its foray into original video content, Facebook has secured an exclusive distribution deal with the WWE. The "Facebook Trending Experience," so-called, will also … Read the whole story
Despite engagement dropping by 7%, Toyota topped the leaderboard for the sixth day running. Strong YouTube engagement has supported their stint at the top. Read the whole story
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I was recently invited to sit on a Google agency panel designed to solicit my perspective - as a cross-channel video media buyer - … Read the whole story
