Search marketers managing social budgets might see the cost per click on Facebook ads rise these days. In February, Facebook began using ad relevance as one metric to determine the … Read the whole story
Google will take the majority of search marketing advertising dollars that marketers spend this year, but growth continues to slow. Research released Tuesday estimates … Read the whole story
The app economy is still booming, driven by growth on China and emerging categories like lifestyle, productivity and gaming. But just as the app … Read the whole story
IgnitionOne will release in April the ability to integrate first- and third-party data with its proprietary data management platform in hopes of allowing marketers … Read the whole story
I was reading a news item recently about another startup in the marketing analytics space. This startup analyzes eye movements as customers browse in … Read the whole story
"The New York Times" is moving the line in the short-attention-span sand to a one-sentence duration of content, unveiling a new form of "storytelling" … Read the whole story
Recent research by eMarketer shows mobile video ad spend is on the rise, up 119% in 2014 alone, with growth projected to outperform desktop … Read the whole story
The technology that advertisers use may have changed, but the Federal Trade Commission's mission remains the same. That was the main message in FTC … Read the whole story
What are the stems of meaning for data in advertising? We take for granted that data is valuable for acquisition, retention, and surprise and … Read the whole story
Sable, the Global CEO of WPP's global advertising network Y&R, told attendees at an IAB mobile conference in New York Monday that mobile is … Read the whole story
This recommendation is based on the simple concept that even if an ad is 100% viewable, if it was caused to load by a … Read the whole story
Google has so far refunded $30 million to parents whose children made in-app purchases, the company says in new court papers. The company revealed … Read the whole story
The promotion of Louis Vuitton's spring campaign "The Spirit of Travel" helped the brand reclaim a place on the leaderboard. Their digital engagement increased … Read the whole story