Where do you start when searching for products to buy online? About 43% of participants in a recent survey start with Amazon, up from 38% in December. Another 43% said … Read the whole story
What's the difference between a good and great ad? How do you connect with users, but also make sure to drive people to your … Read the whole story
Search engine optimization (SEO) is a specialized practice, but it's essentially relevant for all digital content, including content that's relevant to most businesses -- … Read the whole story
Microsoft's tight relationship with Apple prompted the Redmond, Wash. company to release Bing Ads support for paid-search campaigns running on Apple iOS iPhones and … Read the whole story
"While young shoppers often get the most attention, they are a difficult demographic to serve," writes Forrester analyst Sucharita Mulpuru, in her recent "The … Read the whole story
"When we all joined Facebook, we did it for something specific, like connecting with others," Roger Huff, director of social media and digital strategy … Read the whole story
There is perhaps no greater symbol of the success -- or failure -- of content than the tomato. Produce something bad and your audience … Read the whole story
Brian Wieser, the senior analyst at Pivotal Research, has downgraded WPP, Omnicom and Publicis to "sell' rating'" and downgraded IPG to hold. He cites … Read the whole story
Facebook is obviously here to stay, but some people may need to start changing or moderating their usage because of the risk of depression. … Read the whole story
To sell more stuff, advertisers need to use all the video options in balance. That means building a base in the places where consumers … Read the whole story