One hospitality brand described behavioral changes based on more consumers using their mobile phone to search for goods and services. The brand marketer said phone calls continue to rise -- … Read the whole story
U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compared with the prior year, according to the IAB Internet Advertising Revenue Report … Read the whole story
Search that contains an image continues to attract brands running ads on networks like Google, Bing and Facebook. Google Shopping Ads rose 37% in … Read the whole story
Mobile data and cross-platform analytics firm PlaceIQ is launching a major international expansion with a new division covering Europe, the Middle East, and Africa, … Read the whole story
Google took wireless into its own hands Wednesday, with the help from partners Sprint and T-Mobile, launching a service allowing customers to pay only … Read the whole story
Mobilegeddon has struck -- and considering that one in five of the UK's top brands were outed earlier this month for not being mobile-friendly, … Read the whole story
Yahoo released native video and video-app install ads on Wednesday, days before NewFront 2015 takes place next week in New York. The video ad … Read the whole story
Google spent $5.47 million on lobbying in the first quarter -- more than all tech and telecom companies. That's up 45 percent over the … Read the whole story
While the Interactive Advertising Bureau and PwC still don't break programmatic out as a share of total digital ad spending, the release of 2014 … Read the whole story
Duracell ascended up the leaderboard with an impressive 2,679% increase in digital engagement. Their latest ad featured world-class free climber, Kevin Jorgeson. Read the whole story