In the spur of the moment when you need to know something, most people pick up their smartphone and search for information. This often requires going to a video site … Read the whole story
Zeta Interactive, a customer lifecycle marketing company supported by former Apple CEO John Scully and Zeta CEO David A. Steinberg, has upgraded its marketing … Read the whole story
With Verizon's purchase of AOL, its immediate goal will be to combine its customer data with AOL's to serve ads with better targeting capabilities. … Read the whole story
Searching through visual content continues to gain significance as a new generation of Internet users jump on board. At the Wired Business Conference, Instagram … Read the whole story
Whether you'll be affected significantly or just a little over the next few weeks by Google's algorithm change, it highlights the increasing importance of … Read the whole story
Advertising retargeting firm Magnetic, which draws on browser and search histories to determine consumer intent, is joining forces with native ad platform TripleLift to … Read the whole story
After passing Apple's iOS in number of mobile ad impressions last year, Google's Android is now the leading platform for mobile ad revenues as … Read the whole story
A proposed data breach bill in Illinois would create "unnecessary compliance burdens" for businesses, the ANA and other trade groups said on Tuesday in … Read the whole story
I experimented to see what would happen if I started "binge-clicking" - basically, clicking on at least one ad on every Web page I … Read the whole story
Marketers have long suspected that mobile is the channel most suited to video, and now viewability figures from Google show that mobile video ads … Read the whole story