Hello from Wyoming. I gained firsthand insight into Google's plan to give businesses in rural American towns help in setting up and running Web sites, but the Mountain View, Calif. … Read the whole story
Lotame, a data management platform (DMP), on Friday announced it has partnered with third-party audience data provider Eyeota to give its clients new targeted … Read the whole story
We are entering the stage where anonymous data-matching techniques are improving enough that an individual's television-viewing behavior can be directly matched to his or … Read the whole story
Native advertising platforms have been moving to address advertiser demands for more accountability around issues like ad visibility and user engagement. To that end, … Read the whole story