Google's search advertising platform AdWords does not drive mobile app installs as effectively as users may expect. A recent study that evaluates performance networks and media ranks Google's advertising platform … Read the whole story
A few weeks ago, Google hosted its annual AdWords live stream to announce the latest batch of additions to its ecosystem. In keeping with … Read the whole story
Microsoft has added a facial recognition feature to its Bing search image engine. The technology attempts to determine the gender and the age of … Read the whole story
It's not a surprise that many brands are shifting their marketing budgets away from traditional media and toward digital media but the financial segment … Read the whole story
Optimizing budgets remains a thorn in the side of marketers. Some struggle with understanding the best path to the highest return on investment, although … Read the whole story
In a recent column, we discussed the impact of bots on CPMs. But where bots really become problematic is in their impact on CTRs. … Read the whole story
Marketers continue to invest more and more in Big Data. Over one-third of marketers (37.5%) increased their expenditures on data-driven campaigns during the first … Read the whole story
Most of the criticism against native advertising arises from a superficial knowledge and partly contemptible consideration. What has always been a part of the … Read the whole story