The ad placement on a Web site page can become pretty annoying. Optimizing the ad placement based on a specific question and message can turn a negative experience into a … Read the whole story
Google's quest to understand human behavior in the moment has led it to look past real-time marketing and expand its view on programmatic to … Read the whole story
LeadPages, a lead generation and landing page platform, closed on a $27 million Series B round of funding led by Drive Capital with participation … Read the whole story
On a message board, Reddit announced that it would soon start encrypting all searches by default. The news follows Microsoft Bing, which made a … Read the whole story
Because of mobile, we can start to aggregate entire purchase journeys instead of just audiences. Instead of aggregating audiences and predict where they are … Read the whole story