Storytellers are familiar with making stories for the big screen and on television, but what happens when the screen shrinks to a size that fits in the palm of a … Read the whole story
Google wants to teach the world how to tell more compelling stories through journalism and advertising, so the company built a "newsroom" to house … Read the whole story
Most mobile applications are not compelling enough for consumers to download and use them on their phones, but the act of searching for something … Read the whole story
A group of Web users under 13 have no grounds to revive a privacy lawsuit alleging that Viacom and Google wrongly used tracking technology … Read the whole story
Two of Madison Avenue's preeminent forecasters have shaved their outlook for the ad economy in 2015. Interpublic Mediabrands' Magna Global unit reduced its outlook … Read the whole story
As new styles of news aggregation, curation and personalization emerge, publishers and advertisers will need to explore how branded content and ads perform in … Read the whole story