Following Kantar Media's first ever estimates for paid search -- and some pretty healthy ones at that -- SMD asked Chief Research Officer Jon Swallen to drill down and explain … Read the whole story
U.S. ad spending declined 4.0% during the first quarter, according to the latest estimates from competitive ad spending tracking firm WPP's Kantar Media. The … Read the whole story
Fascinating data coming out of WPP ad-tracking unit Kantar Media this morning. The headline was that Kantar has begun tracking paid-search figures and breaking … Read the whole story
Smartphone shoppers look to Google for information but when it comes to making a purchase, the road starts at Amazon. When consumers with smartphones … Read the whole story
Digital ad tech firm Centro has announced that its demand-side platform is now plugged into several ad exchanges -- including Google's DoubleClick and Dailymotion … Read the whole story
The Federal Communications Commission intends to move forward with new privacy rules for broadband providers this fall, Chairman Tom Wheeler said today. "We committed … Read the whole story
Retargeting is a wonderful way to remind consumers of your existence - when it's done right. These three steps can help ensure that you're … Read the whole story