Phone calls from a mobile device will soon drive the majority of purchases. Here's why. Marchex has pulled data to quantify how mobile click-to-call phone calls convert into revenue and … Read the whole story
Some confusion around Yahoo Gemini could stifle growth for the company's budding advertising platform, although more often than not positive returns on investments outweigh … Read the whole story
Google Glass is being repositioned as a tool for workers in various industries, including healthcare, manufacturing and energy Read the whole story
Microsoft plans to begin stop serving Content Ads on Microsoft, Yahoo and its network of Web sites in the U.S. as early as August. … Read the whole story
When consumers think of connected gadgets of the Internet of Things, they think Apple. The majority (60%) of consumers see a fully connected home … Read the whole story
Chicago-based 4C, a data science software company, has acquired Netherlands-based Teletrax to connect digital ads with television broadcasts, to simultaneously serve the brand's advertisements … Read the whole story
The Association of National Advertisers is urging the Federal Trade Commission to reject a "misguided" effort to create a "right to be forgotten" in … Read the whole story
Google is opposing a demand by European privacy regulators to broaden the "right to be forgotten" by censoring search results worldwide. "We believe that … Read the whole story
Asos is teaming with Google Play and Google's digital agency Essence to develop curated playlists to entertain shoppers while they are shopping on its … Read the whole story