The majority of back-to-school shopping dollars still find their way into stores rather than online, but search marketers need have time to focus mobile and desktop search budgets toward college … Read the whole story
Identifying the offline impact to online advertisements seems to be one of the biggest challenges these days for search engine advertising -- so much … Read the whole story
What do you get when crossing offline real-time data with online information and statistics? Findyr wanted to find out, so it built a worldwide … Read the whole story
The native ad platform introduced Wednesday allows marketers to create the ad once and integrate the branded content across its network of sites -- … Read the whole story
Data-driven marketing is a complicated business, but there's still a simple way to break down the market and develop a strategy, one that's easily … Read the whole story