What keywords generate the phone call? It turns out many markets don't know. Why? As more media buys go through programmatic channels it becomes increasingly difficult for marketers to track … Read the whole story
As Google adds another accusation of search advertising dominance abuse by a government agency, it reportedly asks the governing commission for confidentiality to keep … Read the whole story
The Security analyst blog Blue Coat defended why one of Google's new domain names, .zip, made it to the top of its "shady Web … Read the whole story
Searching and finding reviews can influence the buying process, even if those reviews occur deep in search queries or social media sites. A recent … Read the whole story