SearchBlog
Radio and broadcast television still have value in reaching consumers, especially when paired with search engine marketing. I can think of several successful campaigns combining TV and search, such as … Read the whole story
When it came to search engines, Google's engineers won by creating the definitive user experience. Now Google's ad team is doing the same with … Read the whole story
- COMMENTARY
Earlier this year, Google upgraded its dynamic-search ads (DSA) program, making it significantly easier for retailers to improve their campaign efficiency, spending and scalability. … Read the whole story
Facebook continues to become more serious about ecommerce as it tries to pull in a higher percentage of search advertising budgets. The company named … Read the whole story
- COMMENTARY
Whose fault is it that ad blockers are the 21st century's version of DDT, and as indiscriminately deployed, ridding us of a pestilence but … Read the whole story
For the most part, advertisers agree that programmatic ad-serving and buying supports growth in online automation. However, industry agency experts believe the "emperor's new … Read the whole story
COMMENTARYProjects around the Internet of Things are getting underway but just about all of them are facing challenges. One of the many early challenges … Read the whole story
France's data protection regulator has rejected Google's appeal of an order requiring the company to broaden the "right to be forgotten" by censoring search … Read the whole story
Overall growth has been reduced to 4%, which is in line with other recent agency forecast downgrades. But Carat, part of the Dentsu Aegis … Read the whole story
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year Awards. If you would like to nominate any agencies/agents in the following … Read the whole story
