Remember the Gmail address you gave the clerk during checkout when making a purchase at Anthropologie, Bloomingdale's, or Williams-Sonoma? What about when financial institutions like Bank of America ask whether … Read the whole story
A study conducted by International Data Corporation on behalf of YP, presented at Advertising Week, found that forty-nine percent of consumers looking locally for … Read the whole story
Google is beholden to the ad industry and must bear the burden of putting into place processes that attempt to filter and remove invalid … Read the whole story
Questioning the effectiveness of advertising, California startup Veritone created a cognitive media platform to analyze and act on information not written in advertising copy. … Read the whole story
Facebook bought Oculus. Its goal is to control the world you experience while wearing a pair of modified ski goggles. Mark Zuckerberg is stoked. … Read the whole story
The Interactive Advertising Bureau will offer small publishers new tools that could help them combat ad blocking, the organization said on Tuesday. The mechanisms … Read the whole story
Surveying some 400 media brands, advertisers give top marks to major names: Google, Food Network, Travel + Leisure and Univision. The findings were based … Read the whole story
An Advertising Week panel hosted by Bloomberg's David Westin covered lots of topics, including data analytics ad-blocking, data creep, and the blurring line between … Read the whole story