SearchBlog
Images and videos have become the hot ticket to attract consumers looking for holiday gifts. In fact, product ads or product listing ads (PLA) on Amazon, Bing and Google have … Read the whole story
Emotional response is becoming the next significant measurement tool to target advertisements from search to social, display, video and email. In fact, the race … Read the whole story
- COMMENTARY
If the currency of the 2000s (the "aughts"?) was the keyword, the currency of the teens will surely be the audience. Intent-driven marketing is … Read the whole story
Poor data integration sabotages cross-channel campaigns, and few companies have made the necessary steps in data collection and measurement to gain a common view … Read the whole story
- COMMENTARY
User interaction with OTT services is still primitive and not very user-friendly. Apple TV aims to change that with a good universal search that … Read the whole story
Apple remains the biggest, winning for overall brand value in Interbrand's 100 most valuable brands in 2015. The company didn't change its overall No. … Read the whole story
With more consumers reaching for their mobile devices this holiday season to search for goods and make purchases, marketers need to optimize pages for … Read the whole story
