Reports speculate that Google will "build" its own smartphone, which -- unless the company acquires or builds a contract manufacturing facility -- is completely unrealistic. It would require several hundreds … Read the whole story
Forrester Research predicts U.S. online holiday sales will exceed $95 billion in 2015 -- up 11% compared with the same time period in 2014. … Read the whole story
Tech-savvy independent agencies are seeing new opportunities, filling a void left by the multiple acquisitions and consolidation of the past year. This has allowed … Read the whole story
Demandbase, a retargeting platform for B2B marketers, has launched a B2B data cloud and "Job Function Targeting," the ability to target jobs within specific … Read the whole story
There's being beaconed and then there's using beacon data for better targeting. The most commonly considered use for beacons is to use their locations … Read the whole story
Many of you are dealing with a typical challenge: how to transform your organization from one manner of operation into another. Sometimes you're dealing … Read the whole story