The advertising industry stands at the edge of a cliff looking down at the beginning of a new metrics and measurement guide for mobile, in my opinion. This became apparent … Read the whole story
Data from AdGooroo that examines U.S. Google desktop text ad activity from Sept. 27 through Nov. 15, 2015, estimates that 1,082 advertisers spent $4.9 … Read the whole story
'Tis the season for gifting, and CBS EcoMedia Founder Paul Polizzotto discovered how to make every one of us a philanthropist by getting brands … Read the whole story
Yahoo Mail has begun restricting email access for ad-blocking users this week -- an act likely inspired to safeguard falling advertising revenue from the … Read the whole story
Oracle Marketing Cloud announced this week a series of product enhancements to help marketers improve cross-channel orchestration, optimize paid advertising reach, and better align … Read the whole story
Programmatic platform Rocket Fuel announced a new default for its software, what it calls "people-based marketing." The capability launched in July, with Microsoft as … Read the whole story
Did you even know that Google launched a product that allows readers to outbid marketers for ad space -- and if readers win, they … Read the whole story