Retailers will spend on average between $0.90 and $3.41 per click to catch the attention of consumers during the Black Friday holiday shopping season. Read the whole story
Google has pulled data from Google Maps showing where people tend to shop on Black Friday. The data, shared for the first time, analyzes … Read the whole story
Paid search drove 10.4% of all online sales Monday, down 13.2% from the year-ago day in 2014 -- and 10.3% of all online traffic, … Read the whole story
The Association of National Advertisers (ANA) surveyed its members to understand marketers' perspectives on viewability verification procedures used by digital media owners. It found … Read the whole story
For the past few months, I've been diving into the world of show programming again, helping MediaPost put together the upcoming Email Insider Summit … Read the whole story