When the Accelerated Mobile Pages Program (AMP) launches on Google search in February, it will include basic functions such as the ability to traffic ads with ad servers of your … Read the whole story
Google and its mobile advertising partners drove 94% of U.S. paid-search clicks from phones in the fourth quarter in 2015, according to Merkle, a … Read the whole story
Netflix and Chill: It sounded innocent enough: a night of curling up on the couch in a Snuggie, with no plan other than some … Read the whole story
The Interactive Advertising Bureau pegs Russia's online advertising marketing at about $2 billion in 2016 compared with $50 billion in the United States, according … Read the whole story
Though marketers are definitely looking for tools to consolidate their work and make their life easier, that's not what most are doing in practice. Read the whole story