The metrics from Super Bowl 50 ads were more exciting then the content. While advertisers and their agency partners played it relatively safe this year with creativity, metrics show the … Read the whole story
Super Bowl 2016 advertisements may have lacked the luster of previous years, but brands like TurboTax, Avocados for Mexico, and T-Mobile showed how cross-channel … Read the whole story
In 2005, when Google began punishing traditional SEO methods, it was prophetic. The irrelevance of meta-keywords was a sign of the entropic demise of … Read the whole story
AOL CEO Tim Armstrong will reach out "informally" to Yahoo on behalf of parent company Verizon for a possible acquisition, according to one report … Read the whole story
It's the oldest cliche in the book, but the latest figures from Meetrics shows that advertisers really could be wasting half their money. Read the whole story
Edmunds released data Sunday during Super Bowl 50 showing how television commercials from automotive manufacturers running prior to and during the game affected searches … Read the whole story
IBM recently closed the deal to acquire The Weather Company cloud-based properties include weather.com, Weather Underground, WSI with plans to integrate the data with … Read the whole story
Mobile devices dominated views of Super Bowl 50 advertisements and teasers on YouTube during the game Sunday, according to data released Monday. Some 60% … Read the whole story
A judge has granted Google's request to delay a privacy lawsuit until the Supreme Court decides whether consumers can sue in federal court without … Read the whole story
France's CNIL has told Facebook to stop collecting data about users at its own site, and at sites of outside publishers with "Like" buttons. Read the whole story